RAHR Custom Software

RAHR's operations were hindered by:

- Manual, inefficient processes leading to operational errors and inefficiencies.
- The use of multiple, disparate tools, causing time management issues and a steep learning curve for agents.

Solution:

We developed an end-to-end platform that automated tasks like agent onboarding and deal processing. Additoinally platform included: academy, team management, task management, dashboard with analytic. This solution effectively replaced multiple existing systems with a single, efficient platform.

Challenges:

The primary challenge was integrating various existing tools into a single, streamlined platform that would be user-friendly for RAHR's diverse agent base. Additional challenge was to understand real estate market intricacies as UX designer to build an effective solution

Approach:

In addressing these challenges, our approach included a shift to digitally entering information to automatically prefill the majority of forms, significantly reducing the time and effort required from agents. This approach was grounded in an in-depth understanding of the real estate industry, its regulations, and the specific needs of agents.

• Initial Research and Contextual Inquiry: Conducted in RAHR's office to understand the day-to-day operations and identify initial areas for improvement.
• Conducting Interviews: Engaged with agents and RAHR representatives to gather firsthand accounts of the challenges and inefficiencies within the current process.
• Mapping Out Existing Processes: Documented and analyzed the existing deal processing workflow to establish a baseline for improvements.
  
• Gap Analysis: Identified key areas where the current flow was lacking. Findings included unnecessary manual data entries, redundant steps that could be automated, and bottlenecks that significantly delayed processing times.
  
• Designing Optimized Process Flows: Developed a new workflow that streamlined steps, reduced manual entry, and introduced automation where possible, aiming to minimize bottlenecks and improve efficiency.
  
• Creating Wireframes and Prototypes: Visualized the optimized process through wireframes and prototypes, facilitating a clear understanding of the proposed changes and their impact on the workflow.
  
• Usability Testing: Conducted tests with real users (agents) to ensure the new design was intuitive and met the users' needs. Usability Findings highlighted the need for clearer instructions on certain automated steps and validation for data entry to prevent errors.
  
• Collaboration and Feedback: Worked closely with the RAHR team and agents to refine the design based on feedback, ensuring the final process was both efficient and user-friendly.
• Documentation & Hand-Off: Compiled detailed documentation of the new deal processing flow and handed it off to the development team for implementation, ensuring a smooth transition from design to execution.