Achievements
Successfully delivered diverse projects enhancing user experience, increasing engagement, and optimizing operational efficiencies across multiple platforms.
Responsibilities
Led the design and implementation of UX/UI strategies, conducted extensive user research, and spearheaded the development of innovative solutions to meet business goals.
Role
UX/UI Designer & Product Strategist
Duration
Various durations, from quick turnarounds to multi-year engagements.
Urals Moving - Website Redesign
- Goal: Enhance Urals Moving's online presence to improve user engagement and functionality.
- Problem: The existing website was not optimized for mobile users, leading to poor user engagement and functionality.
- Solution: A complete redesign focusing on user-friendliness and visual appeal to boost engagement and functionality.
- Duration: Completed within 1 month (March 2023).
- Achievements: The redesign resulted in a 24% increase in website bookings and a significant improvement in customer retention rates.
- Process: The project involved competitor analysis, sitemap development, wireframing, content creation, interactive prototyping, and responsive design implementation.
Shop Dreams Jumper - E-commerce Website
- Goal: Create an engaging e-commerce platform for bedding and bathroom products.
- Problem: Needed an updated presence to showcase and sell products effectively, emphasizing eco-safe materials and optimization for conversion.
- Solution: Developed a visually appealing and user-friendly e-commerce site using Shopify.
- Duration: 3 months(June 2023-August 2023)
- Achievements: Successfully established an online brand presence and streamlined shopping experience.
- Process: Branding, content creation, style guide development, user experience design, wireframing, prototyping, usability testing, and responsive design.
Khrystina Real Estate Agent - Website & Search
- Goal: Create a lead-generating website for a real estate agent.
- Problem: Inadequate online presence for property showcasing.
- Solution: User-friendly website with efficient property search features using MLS database
- Duration: February - March 2023.
- Achievements: Enhanced user interaction and lead generation.
- Process: Competitor & marketing analysis, content strategy & creating, wireframing, prototyping, usability testing, and responsive design implementation.
Wellington Perforated - Custom ERP
- Goal: Streamline Wellington Perforated's production processes.
- Problem: Manual, error-prone production processes.
- Solution: Custom ERP system automating and coordinating production stages.
- Duration: 3 Month (March, 2020 - May, 2020)
- Achievements: Enhanced operational efficiency, reduced production costs.
- Process: Initial client consultation, user and task analysis, creation of user flows, low-fidelity wireframing, iterative usability testing, high-fidelity prototyping, and final implementation.
Ukraine Medical Support - Website
- Goal: Develop a platform for a charity to support medical needs in Ukraine.
- Problem: Needed an effective and emotionally engaging online presence.
- Solution: An easy-to-navigate website that emotionally connects with users.
- Duration: April 2022.
- Achievements: Successful in raising donations with over $3,000,000 CAD and volunteer engagement.
- Process: Volunteer project involving empathetic design, content strategy, prototyping, and responsive design.
GBS Food Equipment - E-commerce Website
- Goal: Boost sales and user experience for a food equipment e-commerce site.
- Problem: Outdated design leading to poor sales and user experience.
- Solution: Revamped website focusing on user experience and brand identity.
- Duration: 3 Months (December 2019 - March 2020).
- Achievements:Over 50% increase in quote rates.
- Process: Stakeholder interviews, market research, sitemap & information architecture design, high-fidelity wireframing, prototyping, accessibility and responsiveness testing.
