Mavuus

Initial Client Meeting:

Met with the client to understand their product vision, business goals, and the features they wanted to include.

Project Discovery:

Interviewed 5 marketing professionals and 5 freelancers to gather insights into their needs and preferences, what was not working with existing platforms, and how the new platform could address those issues.

Finding Priorities:

Conducted over 50 surveys with vendors & marketers from the client database to prioritize the biggest pain points, their causes, expected features and other user expectations identified during the interviews.

Refining Personas:

Developed two user personas—a vendor and a marketing professional—based on prior research to understand user motivations and challenges.

Feature Development & Planning:

Collaborated with the client and project manager to define key features and functionalities based on the data we gathered.

Information Architecture & User Flow Development:

Created a clear, user-friendly navigation structure and designed user flows to guide users effectively through the platform.

Low-Fidelity Wireframing:

Sketched initial wireframes to outline the app’s structure and interface.

Collaboration with Stakeholders:

Presented the low-fidelity wireframes to stakeholders, received approval, and gathered initial feedback. Their feedback was incorporated into the design.

Usability Testing of Low-Fidelity Prototypes:

Conducted usability testing with a select group of users to identify areas for improvement. Key findings: Users were confused by the navigation paths and the process for submitting project requests. They also recommended improving the visibility of key features like freelancer profiles and initiating contact.

Creating UI Kit

Developed a UI kit using an existing design system solution. The goal was to ensure consistency and scalability across the app and website.

Feature Cut-off:

While working on the UI kit, I received an update from the project manager that the client wanted to simplify the functionality. I revisited the design to make the necessary changes.

High-Fidelity Prototyping:

After implementing all feedback and updating the low-fidelity prototype, I received another round of client approval. I then developed detailed high-fidelity prototypes that closely reflected the final product.

Usability Testing of High-Fidelity Prototypes:

Created usability script and conducted moderated testing with a new group of users to gather feedback on high-fidelity designs. There were only minor updates, as the product largely met usability requirements.

Final Design Review & Hand-Off:

Finalized the design after making necessary adjustments and presented it to stakeholders for final approval. Prepared detailed documentation and handed it off to the development team for implementation.