Michael Obelchak, product designer
Michael Obelchak

Hi, I'm a product designer at casa.io, building products that help people self-custody their bitcoin, and the financial services around it.

10+ years designing digital products. Based in Toronto, Ontario.

Companies I’ve designed for

  • Scotiabank
  • Casa
  • Carlsberg
  • QuadReal
  • Right at Home Realty
  • Beneplan
  • MADANI Rings
  • SetterVC
  • Ferraz Creative

Experience6

Selected roles

casa.ioSenior Product Designer2024-Now
MOTTIVSenior Product Designer2024
StickerYouSenior UX Designer2022-2024
Torinit TechnologiesUX/UI Designer2021-2022
Vestra InetWeb Designer & Developer2018-2021
IndependentProduct, UI/UX and web design2016-2024

About me


Hi, I’m Michael. I’ve been designing digital products for over 10 years, helping companies grow their revenue by making complex tools simple and delightful to use.

I currently work at casa.io, a leader in bitcoin self-custody. We secure billions in bitcoin for clients in 46+ countries and build the financial products around it.

My background in computer science helps me close the gap between product and engineering. Code is part of how I design.

Outside of work, I’m interested in technology, endurance sports and riding my motorcycle.


My expertise6

Agentic design

Prototyping and building with Claude Code, Codex and Cursor, from first idea to shipped code.

Design systems

Components, tokens and documentation that designers, engineers and AI agents build from.

Fintech & bitcoin

Bitcoin self-custody, multisig, buying and selling, and controls for organizations.

Product design

User flows and high-fidelity UI for web and mobile, validated by real users early.

Research & synthesis

Interviews, usability testing and analytics, turned into clear decisions.

Accessibility & inclusion

Making sure everyone can use the product, regardless of their abilities.


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My why

I design because complicated things shouldn't feel complicated. Money, security, the tools people rely on every day: the harder the problem, the more it matters that using it feels obvious.


Designs I love6

  • Four Braun designs by Dieter Rams side by side: a pocket radio, a portable radio-phonograph, a citrus juicer and a loudspeaker

    Look at the T3 radio: a grid of holes and one dial. I keep trying to find something to take away and can't. That's the bar I hold my own work to.

  • A black Leica Q3 from the front, red dot logo

    You pick it up and already know how it works. Shutter speed and aperture are real dials you can feel without looking, so you're never lost in a menu while the shot walks away.

  • A light grey Herman Miller Aeron chair with mesh seat and back, on white

    A good chair is one you forget you're sitting in. The mesh looked strange in 1994, and now almost every office chair borrows from it.

  • A black BlackBerry Bold 9900 at an angle, screen on, showing its full keyboard

    You could write a whole email without looking down. Every key had its own ridge, so your thumbs always knew where they were. Glass is easier to build. It isn't easier to type on.

  • A Linear issue view with sub-issues and time tracking

    It's what I show people when they ask what good software feels like. Everything is a keystroke away and nothing makes you wait. You can tell the team uses it all day.

  • A black Whoop band, its charging puck, and the Whoop app showing a WHOOP Age of 29.9

    No screen and no notifications. Each morning it tells you whether to push or rest, then gets out of the way. I like products that know when to stay quiet.

Contacts


That didn't send. Email me at michael.obelchak@gmail.com instead.

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Other case studies

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New site coming soon


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